And this headline, undoubtedly, had such people frothing at the mouth. I didn’t realize some people get angry over business jargon, but apparently it’s a thing. The authors of this Forbes headline don’t pull any punches:
The problem is, with wrongdoing, most people are pretty apathetic - they’ll wait until the situation becomes entirely intolerable to do anything, and by then, it’s often too late. Not for the fun of it, mind you, but because someone is doing something wrong, and the community needs to take action to correct it. Here’s a lascivious list of descriptive words to get you started:Īs writers, sometimes our job is to anger people. (Want to see your click-through rates soar? Add a lust word or two.) And if you use them properly, they can stir all sorts of emotions in your readers’ heads. Power words like captivating and love jump off the page.
Okay, the orange underlines probably give it away, but my hunch is you didn’t need them. See if you can spot the lust words in this headline from Cosmopolitan: Nearly every headline on the cover is either blatantly or indirectly about sex.Īnd it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy - anything.Īs a writer (or marketer), you can use words that inspire lust to make almost anything intriguing. Just look at the men’s and women’s magazines in the checkout aisle, and you’ll see what I mean. Like it or not, lust is one of the core human emotions. Want to give your readers a pep talk and get them charged up again? Want to encourage them? With two encouraging words - life-changing and magic - in one email subject line, it’s a message that stands out in most inboxes.
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How to Crank Up Emotion with Encouragement Words They’re probably bored, maybe a little depressed, and almost definitely tired.Īnd they’re looking for something, anything, that’ll wake them up and make them feel better. When they’re reading, most people aren’t exactly bouncing off the walls with energy and enthusiasm. Open it and you’re greeted by this fear-packed introduction: Here’s an example of a blog post headline here at Smart Blogger that utilizes three different fear words: Granted, you can overdo it, but in my opinion, most writers don’t use these types of words nearly enough. To make sure you don’t change the channel, news networks load up with fear words, making you worry you might miss something important. Here’s why:įear is without a doubt the most powerful emotion for grabbing and keeping an audience’s attention. Watch it for five minutes, listening for the words below.Ĭhances are, you’ll hear dozens of them. Just for a moment, stop reading this post, turn on the television, and go to a major news channel. Let’s go over each type and see why these words work. We’ve organized our power words into seven different types, which all accomplish the same goal: Each elicits emotion in your reader. Then you need to expand your vocabulary and infuse your content with emotional power words. Maybe add a little personality or pizzazz - that extra little “oomph” that grabs your reader’s attention? Looking for a quick way to give your writing more punch? The better a job you do at making them feel, the more influential you are, and the better your chances of getting what you want. Maybe you want to impress them, get them excited, make them cautious, get them angry, encourage them to keep going, spark their curiosity, build trust with them, or any number of emotions. You want to pass along information, yes, but you also want the reader to feel a certain way about that information. Smart speakers, as well as their speechwriters, sprinkle their speeches with carefully-chosen power words drenched in sensory details, drawing the audience from one emotion to another as skillfully as any novelist or screenwriter.Īnd it goes beyond speakers and storytellers.Įmail marketing messages, copywriting, infographics, step-by-step tutorials, sales pages, inspirational quotes, content marketing, case studies, calls to action, testimonials, tweets, and other social media posts are all designed to influence the reader (and prospective customers) in some way. Here’s why: Power Words = Emotional Words Packed with Persuasion
You ask, what is our aim? I can answer in one word: It is victory, victory at all costs, victory in spite of all terror, victory, however long and hard the road may be for without victory, there is no survival. You ask, what is our policy? I can say: It is to wage war, by sea, land and air, with all our might and with all the strength that God can give us to wage war against a monstrous tyranny, never surpassed in the dark, lamentable catalogue of human crime. We have before us many, many long months of struggle and of suffering. We have before us an ordeal of the most grievous kind.
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